Which eSourcing vendor is the most popular, enjoying the highest online traffic?
I’ve decided to look at Alexa – for a second time – and compare most well known eSourcing vendors’ traffic ranking. Below is the outcome. You have to be aware that some of those Vendors have different platforms available for their customers instead of a unique one (as Eutilia did, for example), which might explain the poor ranking of their corporate website. On another hand, it doesn’t matters so much: the more a vendor can attract visitors on its homepage, the most popular it is (online). At last, get in mind that Alexa ranking isn’t a waterproof reference and should only be considered as an indication.
Compared to the ranking I’ve done 6 months ago, you will notice the progression of BravoSolution (from 12 to 7) and the drop of Emptoris (from 3 to 8). Additionaly, I’ve skipped Eutilia (now liquidated) and added IBX as they have acquired Portum. Just for the sake of it, it is interesting to know that SAP dot com website is ranked 6,077… not playing in the same courtyard obviously.
Alexa traffic Rank (11-06-2007)
- Ariba: 190,831
- SourcingParts: 434,112
- Perfect Commerce: 566,820
- VerticalNet: 735,778
- Procuri: 847,708
- Frictionless: 954,377
- BravoSolution(fr): 991,867
- Emptoris: 1,201,582
- Synertrade: 1.505,609
- Portum: 1,816,558
- Ivalua: 2.419.690
- Iasta: 2,864,470
- IBX: 3,080,667
Where does CombineNet fit in your ranking?
I started installing the Alexa toolbar on some of the PCs of staff here at TradingPartners and have noticed our Alexa rank jump from about 1.6 million to about 280,000 over 2 or 3 months. You have to be careful interpreting these numbers; I’m sure I’ve read somewhere that Alexa themselves say that anything below 100,000th is not really statistically significant.
For me the most powerful part of your analysis is that even the biggest player in our space is still ranked only about 200,000 which is still negligible in internet terms. Compare this with Salesforce.com whose rank today is 1,389 and it’s immediately clear how much higher in the popular consciousness Sales is than Sourcing. And you’ll see how far we still have to go as an industry to catch up!!
All the best