Industry consortium eMarketplaces. Who are the survivors?

After the big hype in 2001, most – almost 70% – of the top 20 mega-industry consortium eMarketplaces (funded with 40 to 200M€) created at that time have disappeared, in a way or another (Bankrupcy, merger, liquidation or radical change of business model), in general not being able to reach profitability. I know what I talk about (…). Well, I was just wondering which ones have survived, without intenting or pretending to be exhaustive.
The first thing I would like to do still is to give a definition of a eMarketplace. The expression has been mis-used quite regularly. A B2B eMarketplace is an online portal where buyers can find and make business (tendering, negotiating, transacting) with buyers and vice versa. From this stand point, Hubwoo for example, is not a eMarketplace, and all the ones that evolved horizontal – like e2open – , are not taken into consideration hereafter.
Now, what do we have? To review the situation, I used a fairly good french website called Journal du Net where a list -more or less accurate – is available since 2001…but not updated. There we go:

  • Automotive: Covisint,
  • Manufacturing: SupplyOn (GE: Bosch, Continental, INA, SAP, ZF, Siemens)
  • Aerospace: Cordiem,, AeroXchange (US/WW: Founded by 13 airlines, Aeroxchange has been joined by 20 other airlines)
  • Chemical: Chemconnect (WW: more than 50 investors for a current total funding of $180M)
  • Construction: Constructeo
  • Defense: Exostar (US/WW: BAE SYSTEMS, Boeing, Lockheed Martin, Raytheon and Rolls-Royce)
  • Mining: Quadrem (US/WW: Alcan Inc, Alcoa Inc, Anglo American plc, Barrick Gold Corporation, BHP Billiton, Companhia Vale do Rio Doce (CVRD), Corporacion Nacional del Cobre de Chile (Codelco), De Beers Consolidated Mines Ltd, Glencore International AG, Imerys, Inco Limited, Newmont Mining Corporation, Noranda Inc, Penoles, Phelps Dodge Corporation, Rio Tinto, Votorantim Group, WMC Limited)
  • Oil and Gas: TradeRangers
  • Retail: Transora, CPGMarket, Agentrix (WW: Merger of GNX and WWRE)
  • Steel: BuyforMetal, steel24-7 (WW)
  • Utilities: Aquadia, Enporion (not vertical anymore), Pantellos, Eutilia (EU: will close in 2007)

I can’t say much about the survivors but that they are all ‘global’, claiming more than 20.000 users and ALL founded in US, apart from SupplyOn. Well done America!

Maybe another thing I would add. Consortium-eMarketplaces funded by fealthy-rich/not-really-under-cost-pressure companies didn’t make it (Oil and Gas, Utilities…). Those companies preferred to build their own private-supplier-portal as they were rich enough to 1) afford ‘sitting’ on their initial multi-million investment, 2) to liquidate the marketplace and 3) invest again some millions in an internal and more secured solution.


  1. Raul Vergara 29 December 2006
  2. jp.massin 4 January 2007

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