Green buzzes. GreenPeace launched a smart campain – from my pov – towards APPLE, which they found to be the worst green-compliant company from their top 13 mobile and PC manufacturers panel . I found the campaing “Green my Apple, Steve” smart as Greenpeace aknowlegdes – respects – the beauty of Apple products while strongly complaining about APPLE’s CSR ridiculous performance: “We love Apple but, come on…”
It will be more than interesting to see if/how Greenpeace campaing will finally make APPLE take appropriate measures to get green. If so, it would be a great sign prooving that CSR can’t be any longer ignored, and should even be part of a company long-term core-strategy .
I’ve copied below an excerpt of GreenPeace campaign that you can enjoy directly here.
For a company that claims to lead on product design, it is perhaps surprising to find Apple at the bottom of the scorecard – moving own from 10th place. While other laggards have moved upwards in the Guide, Apple has made no changes to its policies or practices since the launch of the Guide in August 2006. The company scores badly on almost all criteria. Apple fails to embrace the precautionary principle, withholds its full list of regulated substances and provides no timelines for eliminating toxic polyvinyl chloride (PVC) and no commitment to phasing out all uses of brominated flame retardants (BFRs). Apple performs poorly on product take back and recycling, with the exception of reporting on the amounts of its electronic waste recycled.
Ranking criteria explained
The ranking criteria reflect the demands of the Toxic Tech campaign to the electronics companies. Our two demands are that companies should:
- clean up their products by eliminating hazardous substances;
- takeback and recycle their products responsibly once they become obsolete.
The two issues are connected. The use of harmful chemicals in electronics prevents their safe recycling when the products are discarded. Companies score marks out of 30, which are then re-calculated to give a mark out of 10 for simplicity.
…By the way, congrats to Nokia and Dell!