Comparing online traffic from leading eSourcing vendor’s websites (Alexa)

2 and 3 years ago, I did this exercice already; comparing the online footprint of leading Spend Management Solution vendors with Alexa.  You’ll find below the update 2009  including for the first time Quadrem, Zycus,  Hubwoo and MFG as I appreciate them belonging to the  leading players. At the very bottom you’ll get  additional information for the top 3 only:  « how are they ranked around the world ».

Although I let you free to read those figures the way you want – this is the fun of it –  here are my easy interpretations for the first top 6:

  • MFG took the leadership of the Alexa ranking (based on traffic) as it is the closest to a very true eMarketplace. Interestingly enough its top 3 markets (in terms of online traffic)  include  CHINA and USA as well as Norway!…don’t have a clue why actually…
  • Ariba would have stayed #1 if I didn’t include MFG; Ariba leads the US market and shows good average in Europe without making the difference. The number of sites linking in » is amazing compared to others which might underline a very good marketing.
  • Zycus has done an impressive breakthrough within 2 years,  jumping directly at the 3rd position. It’s traffic markets are still limited to India and US very much though.
  • BravoSolution climbed the best the ladder and reached the 4th position. Very strong in Italy (the Best!), better than Ariba in France, UK or Marocco but is desperately behind in the USA despite the acquisition of VerticalNet.
  • Frictionless stays stable more or less, although the website is a direct ‘redirection’ to SAP website.
  • Perfect felt to #6. Their presence and marketing efforts look to me much lower than the former players and might explain this situation.

Alexa traffic Rank (Nov-16-2009)

Position

Vendor

Alexa Ranking

Sites

Online
since

Remarks

2009

2007

2009

2007

Variation

Linking in

1

MFG

46,195

116

1991

Acquired SourcingPart in 2006

2

1

ARIBA

108,670

190,000

+81,330

468

1997

3

ZYCUS

294,393

52

2000

4

7

BRAVOSOLUTION

552,533

991,867

+439,334

22

2001

5

6

FRICTIONLESS

647,484

954,377

+306,893

44

1998

Acquired by SAP in 2006

6

3

PERFECT

712,448

566,820

(145,628)

99

1994

Acquired by CORMINE in 2007

7

8

EMPTORIS

833,701

1,201,582

+367,881

68

1999

8

QUADREM

1,219,692

64

2000

9

5

PROCURI

1,334,159

847,708

(486,451)

44

1999

Acquired by ARIBA in 2007

10

12

IASTA

1,686,907

2,864,470

+1,177,563

28

2000

11

HUBWOO

2,016,693

24

1999

12

13

IBX GROUP

2,791,532

3,080,667

+289,135

8

2001

13

9

SYNERTRADE

3,113,623

1,505,609

(1,608,014)

18

2000

Merger between Synerdeal and Synertrade

14

11

IVALUA

3,251,628

2,419,690

(831,938)

9

2006

15

10

PORTUM

3,774,311

1,816,558

(1,957,753)

23

1999

Acquired by IBX Group in 2006

16

4

VERTICALNET

5,145,479

735,778

(4,409,701)

187

1996

Acquired by BravoSolution in 2008

17

2

SOURCINGPART

6,000,000

434,112

(5,565,888)

78

2000

Acquired by MFG

How Mfg.com is ranked around the world:

How Ariba.com is ranked around the world:

How Zycus.com is ranked around the world:

How Bravosolution.com is ranked around the world:

Cherry on my lovely pudding, do you know how SAP.com – overall ranked 3,856 –  is (traffic) ranked around the world? Have a look, do you see what I do see?

Oh I get your point, and what about Oracle…

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